Kickstart Your Business (Day 1) – Business Research and Information

Tue 2 Jun British Library

Intellectual property and its protection is vital for anyone with a business idea. This all-day workshop will help you understand the multiple areas of intellectual property and their relevance to your business, as well as provide you with practical tips on how to utilise the BIPC’s resources to protect, research and develop your business idea. By the end of the session you will understand and identify the importance of intellectual property in your own business and know the next steps to protect it.The morning, ‘Business Research and Information’, will cover:the fundamentals of using the BIPC’s and your library’s resources to develop a strategic roadmap for your businessintroduction to databases, industry guides, external resources list, internet and library resourcesvalue proposition: trend, values, sustainability, wider issuescustomer segmentation: market research and customer discovery and understandingpartnership: company data and competitorskey resources: research my IP and funding streamshelp you make informed business decisions, plan and offer value to your customer.The afternoon, ‘How to Protect my Business Idea’, will cover:introduce the four areas of intellectual...